Skip to main content.
Contact Us

Scale Your Next Individual Giving Campaign with 6 Essential Elements

Author Profile Photo

Kay Todd

Product Marketing Manager

Your online giving experience is more important now than ever before. Give donors an easy way to quickly complete one-time and recurring donations with a branded individual giving solution that can be up and running in minutes. 

Prepare to launch your next Donation Campaign by thinking through these six crucial elements:

1. Branding

Design a web experience unique to your mission with configurable colors, logos, background images, and open content fields.

Question to Ask: What feeling do we want our donors to have?

2. Donation Upgrades

Encourage your supporters to increase their impact by offering options to create a recurring monthly or annual gift and cover processing fees.

Question to Ask: What incentives can we offer recurring donors?

3. Suggested Donation Amounts

Increase average donation size by encouraging specific donation amounts. Tie giving directly to impact by configuring your suggested donation amounts with images and descriptions.

Question to Ask: What’s our average online donation?

4. Custom Form Questions

Collect meaningful information like honor/memorial dedication, fund designation, and the other connections to the cause. But remember, keep questions to a minimum.

Question to Ask: How can we customize our stewardship based on donor responses?

5. Payment Options

Increase donations by offering flexible payment options. Grow digital wallet payments, encourage international giving, and accept bank account transfers.

Question to Ask: What payment methods are most popular with our donor base?

6. Thank You Messages

Personalize your confirmation pages and emails with placeholders and based on giving frequency. Steward recurring donors with scheduled messages before their donation.

Question to Ask: How can we personalize and scale communication?

Learn more about Individual Giving with DonorDrive

Create an online giving experience that builds credibility and loyalty with your donors in minutes with DonorDrive’s easy-to-use but highly configurable campaign features.

Take your Individual Giving programs to the next level with branded, mobile-first, and flexible donation pages — optimized for conversion.