Innovate your fundraising strategy and turn one-time donors into powerhouse supporters.
Hosting an annual Giving Day is often a go-to strategy for many schools. During the one-day event, your community goes all-in to raise money for your institution during a focused time. But when your Giving Day is only an annual 24-hour event, it might be limiting the fundraising potential of your supporters. More importantly, the format and execution strategy could be leaking potential donors — and shortening the lifespan of those donors — because the campaign is failing to meet their needs and expectations.
If the buzz about your Giving Day faded as quickly as it came, you may be missing critical connection points to spur fundraising momentum. To meet the needs of your students, alumni, and school, the traditional Giving Day fundraising strategy needs to evolve.
In this guide, you'll learn valuable strategies, including:
- How ambassador (peer-to-peer) fundraising helps colleges and universities
- How to create powerhouse fundraisers
- How to turn donors into powerhouse fundraisers to support your mission